Privacy Policy

Effective Date: December 27, 2025
Last Updated: December 27, 2025

Our Commitment to Your Privacy

At Luvvies, we are committed to protecting your privacy and handling your personal information with transparency, security, and respect. This Privacy Policy explains how we collect, use, store, share, and protect your personal information when you visit our website at https://luvvies.pk, make a purchase, or interact with our services.

We believe you have the right to know exactly what information we collect, why we collect it, how we use it, and how we protect it. This policy has been written in clear, accessible language to help you make informed decisions about your privacy.

By using our website or services, you consent to the collection and use of your information as described in this Privacy Policy. If you do not agree with any part of this policy, please do not use our website or services.

1. Information We Collect

We collect different types of information to provide you with our services, improve your experience, and fulfill our legal obligations.

1.1 Information You Provide Directly

Account Information:

  • Full name
  • Email address
  • Phone number (mobile and/or landline)
  • Password (encrypted and hashed)
  • Date of birth (optional, for birthday promotions)
  • Gender preference (optional, for product recommendations)

Order and Transaction Information:

  • Billing address (name, street address, city, postal code)
  • Shipping address (name, street address, city, postal code, landmark)
  • Alternative contact person details (for delivery)
  • Payment method selection (we do NOT store complete card details)
  • Transaction ID and payment confirmation
  • Order history and purchase records
  • Product preferences and gift messages

Communication Information:

  • Customer service inquiries and correspondence
  • Product reviews and ratings
  • Feedback and survey responses
  • Chat transcripts with customer support

Marketing Preferences:

  • Subscription choices for newsletters and promotional emails
  • Communication channel preferences (email, SMS, WhatsApp)
  • Product interests and categories

Other Voluntary Information:

  • Wishlist items
  • Gift registry details
  • Social media profiles (if you choose to connect them)
  • Photos uploaded in reviews or inquiries

1.2 Information Collected Automatically

Device and Browser Information:

  • IP address and approximate geographic location
  • Device type, model, and operating system
  • Browser type and version
  • Screen resolution and device settings
  • Language preferences

Usage and Interaction Data:

  • Pages visited and time spent on each page
  • Products viewed, searched, and added to cart
  • Referral source (how you found our website)
  • Click patterns and navigation paths
  • Date and time of visits
  • Exit pages and bounce rates

Technical Data:

  • Cookies and similar tracking technologies (see Section 6)
  • Session IDs and authentication tokens
  • Error logs and diagnostic information

1.3 Information from Third-Party Sources

Payment Processors:

  • Transaction status and confirmation (not full card details)
  • Payment method type (card brand, last 4 digits)
  • Billing verification results
  • Fraud risk assessment data

    Courier and Delivery Partners:

    • Delivery status updates
    • GPS tracking data (when parcel is in transit)
    • Delivery confirmation (signature or photo)
    • Failed delivery reasons

    Analytics and Marketing Platforms:

    • Aggregated demographic data
    • Interest categories and behavior patterns
    • Cross-device tracking identifiers (where permitted)

    1.4 Information We Do NOT Collect

    To protect your privacy, we explicitly do NOT collect or store:

    • Complete credit/debit card numbers (handled by payment gateways)
    • CVV/CVC security codes
    • Card PINs or banking passwords
    • Biometric data (fingerprints, facial recognition)
    • Religious or political beliefs
    • Health information or medical records
    • National ID card (CNIC) numbers or passport details

    2. How We Use Your Information

    We use your personal information for the following specific purposes:

    2.1 Order Processing and Fulfillment

    • Process and confirm your orders
    • Arrange payment processing through secure gateways
    • Pack and ship products to your delivery address
    • Send order confirmations and shipping updates
    • Handle delivery scheduling and tracking
    • Manage returns, exchanges, and refunds
    • Issue invoices and receipts

    2.2 Account Management

    • Create and maintain your user account
    • Authenticate your identity when you log in
    • Save your preferences and settings
    • Maintain your order history and wishlist
    • Enable faster checkout on future purchases
    • Provide personalized account dashboard

    2.3 Customer Service and Support

    • Respond to your inquiries and requests
    • Resolve complaints and disputes
    • Provide product information and recommendations
    • Offer technical assistance with website use
    • Process warranty claims
    • Follow up on satisfaction and feedback

    2.4 Marketing and Promotions (With Your Consent)

    • Send newsletters about new products and collections
    • Share promotional offers, discounts, and sales announcements
    • Send birthday or special occasion greetings and offers
    • Recommend products based on your browsing and purchase history
    • Notify you about restocked items on your wishlist
    • Invite you to participate in contests or surveys

    You can opt out of marketing communications at any time (see Section 11).

    2.5 Website Improvement and Analytics

    • Analyze website traffic and user behavior patterns
    • Identify popular products and optimize inventory
    • Improve website navigation and user experience
    • Test new features and designs (A/B testing)
    • Measure effectiveness of marketing campaigns
    • Generate statistical reports and insights

    2.6 Security and Fraud Prevention

    • Detect and prevent fraudulent transactions
    • Identify suspicious account activity
    • Verify customer identity for high-value orders
    • Monitor for unauthorized access attempts
    • Protect against spam, malware, and cyber attacks
    • Enforce our Terms and Conditions
    • Investigate policy violations

    2.7 Legal Compliance and Protection

    • Comply with Pakistani laws and regulations
    • Respond to legal requests from authorities
    • Maintain records for tax and accounting purposes
    • Defend against legal claims or disputes
    • Protect our intellectual property rights
    • Enforce our contractual agreements

    2.8 Business Operations

    • Conduct internal research and development
    • Perform data analysis and reporting
    • Manage supplier and vendor relationships
    • Plan inventory and forecasting
    • Evaluate and improve business processes

    3. Legal Basis for Processing

    Under applicable data protection principles, we process your personal information based on the following legal grounds:

    3.1 Contractual Necessity

    Processing is necessary to fulfill our contract with you, including:

    • Processing and delivering your orders
    • Managing your account
    • Providing customer service
    • Processing payments and refunds

    3.2 Legitimate Interests

    We have legitimate business interests in:

    • Improving our products and services
    • Analyzing customer preferences and trends
    • Detecting and preventing fraud
    • Marketing to existing customers
    • Maintaining business records
    • Protecting our legal rights

    We balance these interests against your privacy rights and do not use your data in ways you would not reasonably expect.

    3.3 Consent

    For certain activities, we rely on your explicit consent:

    • Marketing communications and newsletters
    • Cookies and tracking technologies (beyond essential ones)
    • Sharing data with third parties for advertising
    • Collecting optional information (birthday, preferences)

    You can withdraw consent at any time without affecting prior processing.

    3.4 Legal Obligation

    We must process certain data to comply with Pakistani law, including:

    • Tax reporting requirements
    • Sales records retention
    • Response to lawful government requests
    • Consumer protection regulations

    4. How We Share Your Information

    We do not sell your personal information to third parties for their marketing purposes. However, we share your information with trusted partners in the following circumstances:

    4.1 Service Providers (Data Processors)

    We share information with companies that help us operate our business:

    E-commerce Platform:

    • WooCommerce & WordPress: Our store is built on the WooCommerce platform.
    • Hosting Provider: Hostinger
    • Access to: All account, order, and customer data is stored on our private hosting server.
    • Purpose: Hosting our website, managing the product database, and processing customer orders.

    Payment Gateways:

    • JazzCash, Easypaisa, Stripe
    • Access to: Payment method, transaction amount, billing information
    • Purpose: Secure payment processing and fraud detection

    Shipping and Courier Services:

    • TCS, Leopards, M&P Courier (Pakistan)
    • Access to: Name, delivery address, phone number, order contents
    • Purpose: Package delivery and tracking

    Email Service Provider:

    • We use the WP Mail SMTP for WordPress to handle transactional emails.
    • Access to: Email address, name, purchase history
    • Purpose: Transactional emails and marketing newsletters (with consent)

    SMS and WhatsApp Messaging:

    • We process WhatsApp communications through the WhatsApp Business platform
    • Access to: Phone number, order status updates
    • Purpose: Delivery notifications and order updates

    Analytics and Advertising:

    • Google Analytics (USA): Website traffic analysis
    • Facebook Pixel / Meta (USA): Ad targeting and conversion tracking
    • Google Ads (USA): Advertising campaign management
    • Access to: Browsing behavior, device information, anonymized identifiers
    • Purpose: Understanding user behavior, measuring ad effectiveness

    4.2 Business Transfers

    If Luvvies is involved in a merger, acquisition, sale of assets, or bankruptcy, your personal information may be transferred to the new owners as part of the business assets. You will be notified of any such change via email and/or prominent notice on our website.

    4.3 Legal Requirements

    We may disclose your information to:

    • Law enforcement or government agencies, in response to legal requests
    • Courts or regulatory authorities, when legally required
    • Legal counsel in connection with legal proceedings
    • Other parties to enforce our Terms and Conditions or protect our rights

    4.4 With Your Consent

    We may share your information with other third parties when you give us explicit permission to do so, such as:

    • Connecting your account with social media platforms
    • Participating in third-party promotions or contests
    • Allowing us to share your testimonial or review publicly

    4.5 Aggregated and Anonymized Data

    We may share aggregated, non-personally identifiable data with:

    • Market research firms
    • Industry analysts
    • Business partners
    • Public reporting

    This data cannot be used to identify you individually.

    5. Third-Party Service Providers

    5.1 Data Processing Agreements

    All third-party service providers we work with are bound by:

    • Data processing agreements that restrict how they can use your data
    • Obligations to maintain confidentiality and security
    • Requirements to process data only as instructed by us
    • Compliance with applicable data protection standards

    5.2 Third-Party Privacy Policies

    Each service provider has its own privacy policy governing how they handle data. We encourage you to review these policies:

    5.3 Third-Party Websites and Links

    Our website may contain links to third-party websites (social media, product suppliers, partner sites). We are not responsible for the privacy practices of these external sites. Please review their privacy policies before providing any personal information.

    6. Cookies and Tracking Technologies

    6.1 What Are Cookies?

    Cookies are small text files stored on your device when you visit our website. They help us recognize you, remember your preferences, and improve your experience.

    6.2 Types of Cookies We Use

    Essential Cookies (Strictly Necessary):

    • Session management and authentication
    • Shopping cart functionality
    • Security and fraud prevention
    • Load balancing and performance
    • Cannot be disabled as they are required for website operation

    Functional Cookies (Enhance User Experience):

    • Remember your language and region preferences
    • Save your login information (if you choose “Remember me”)
    • Recall your previous selections and settings
    • Enable wishlist and comparison features

    Analytics Cookies (Performance Monitoring):

    • Google Analytics: Track website usage and visitor behavior
    • Measure page load times and technical performance
    • Identify popular products and pages
    • Understand user flow and navigation patterns

    Marketing and Advertising Cookies:

    • Facebook Pixel: Track conversions from Facebook ads
    • Google Ads: Measure effectiveness of advertising campaigns
    • Retargeting cookies: Show relevant ads on other websites
    • Social media widgets: Enable sharing and engagement

    6.3 Other Tracking Technologies

    Local Storage:

    • Stores larger amounts of data on your device
    • Used for offline functionality and faster loading
    • Persists after browser is closed

    Web Beacons (Pixels):

    • Tiny images embedded in emails and web pages
    • Track email opens and clicks
    • Measure ad impressions

    Session Storage:

    • Temporary storage cleared when browser is closed
    • Used for form data and page state

    6.4 Managing Cookies

    Browser Settings: You can control cookies through your browser settings:

    • Chrome: Settings > Privacy and Security > Cookies
    • Firefox: Settings > Privacy & Security > Cookies and Site Data
    • Safari: Preferences > Privacy > Cookies
    • Edge: Settings > Cookies and site permissions

    Disabling Cookies:

    • You can block or delete cookies at any time
    • Note: Disabling essential cookies may prevent website functionality
    • Disabling analytics cookies will not affect your ability to shop

    Opt-Out Tools:

    • Google Analytics Opt-out: https://tools.google.com/dlpage/gaoptout
    • Facebook Ad Preferences: https://www.facebook.com/ads/preferences
    • Network Advertising Initiative Opt-out: https://optout.networkadvertising.org

    6.5 Cookie Policy

    For detailed information about specific cookies we use, please see our separate [Cookie Policy] (if applicable) or contact us at info@luvvies.pk.

    7. Data Security Measures

    We take the security of your personal information seriously and implement multiple layers of protection:

    7.1 Technical Security Measures

    Encryption:

    • SSL/TLS encryption for all data transmitted between your browser and our servers
    • HTTPS protocol on all pages (look for the padlock icon)
    • Encrypted storage of sensitive data at rest
    • Hashed and salted passwords (irreversible encryption)

    Network Security:

    • Firewalls protecting our servers from unauthorized access
    • Intrusion detection and prevention systems
    • Regular security patching and updates
    • DDoS protection and rate limiting

    Access Controls:

    • Multi-factor authentication for admin accounts
    • Role-based access control (employees access only necessary data)
    • Automatic logout after periods of inactivity
    • Audit logs tracking all data access

    Payment Security:

    • PCI-DSS compliant payment processing
    • Tokenization of payment information
    • We never store complete credit card numbers
    • Payment gateway handles sensitive card data

    7.2 Organizational Security Measures

    Employee Training:

    • Regular privacy and security training for all staff
    • Confidentiality agreements signed by all employees
    • Background checks for employees with data access
    • Clear policies on data handling and protection

    Vendor Management:

    • Due diligence on all third-party service providers
    • Data processing agreements with security requirements
    • Regular audits of vendor security practices
    • Incident response procedures with vendors

    Physical Security:

    • Secure data centers with restricted access
    • Surveillance and monitoring of physical locations
    • Secure disposal of physical documents containing personal data

    7.3 Data Backup and Recovery

    • Regular automated backups of all data
    • Encrypted backup storage
    • Disaster recovery plans and procedures
    • Business continuity planning

    7.4 Security Limitations

    While we implement industry-standard security measures, please be aware:

    • No system is 100% secure: Internet transmission carries inherent risks
    • Your responsibility: Keep your password confidential and secure
    • Phishing awareness: We will never ask for your password via email
    • Report suspicious activity: Contact us immediately if you suspect unauthorized account access

    8. Data Retention

    We retain your personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

    8.1 Retention Periods by Data Type

    Account Information:

    • Active accounts: Retained for the duration of your account
    • Inactive accounts: Deleted after 36 months of inactivity (with notice at 24 months)
    • Deleted accounts: Data purged within 90 days of deletion request (except as noted below)

    Order and Transaction Data:

    • Order records: Retained for 7 years for tax and accounting purposes (Pakistani legal requirement)
    • Transaction details: Retained for 5 years for financial audits
    • Shipping information: Retained for 2 years for delivery disputes

    Marketing Communications:

    • Newsletter subscribers: Retained until you unsubscribe
    • Marketing preferences: Deleted immediately upon opt-out
    • Campaign analytics: Aggregated data retained indefinitely (anonymized)

    Customer Service Records:

    • Support inquiries: Retained for 3 years for quality assurance
    • Complaint records: Retained for 5 years for legal protection
    • Chat transcripts: Retained for 1 year

    Website Usage Data:

    • Analytics data: Aggregated data retained indefinitely (anonymized)
    • Cookie data: Expired according to cookie settings (see Section 6)
    • Log files: Retained for 90 days for security monitoring

    Legal and Compliance Data:

    • Legal hold: Data may be retained longer if involved in litigation or investigation
    • Regulatory requirements: Retained as required by Pakistani law
    • Fraud prevention: Fraud-related data retained for 7 years

    8.2 Deletion Process

    When data reaches the end of its retention period:

    • Automated deletion from active systems
    • Removal from backups during next backup cycle (up to 90 days)
    • Secure data destruction using industry-standard methods
    • Anonymization of data used for statistical analysis

    9. International Data Transfers

    9.1 Primary Data Location

    Your personal information is primarily stored on servers located in Singapore and managed by our hosting provider.

    9.2 Cross-Border Transfers

    Some of our service providers are located outside Pakistan, which means your data may be transferred to and processed in other countries, including:

    United States:

    • Google Analytics and Google Ads

    European Union:

    • Email service providers
    • Analytics tools

    Other Countries:

    • As required by our service providers’ infrastructure

    9.3 Safeguards for International Transfers

    When we transfer your data internationally, we ensure appropriate safeguards:

    Standard Contractual Clauses:

    • EU-approved data transfer agreements with service providers
    • Binding commitments to protect your data

    Privacy Shield / Adequacy Decisions:

    • Reliance on recognized data protection frameworks where available

    Service Provider Commitments:

    • All international processors bound by data protection agreements
    • Requirements to maintain security standards equivalent to Pakistani expectations

    9.4 Pakistani Data Protection Context

    While Pakistan does not currently have comprehensive data protection legislation equivalent to GDPR, we voluntarily adopt international best practices to protect your privacy. We align our policies with:

    • Electronic Transactions Ordinance, 2002
    • Prevention of Electronic Crimes Act (PECA), 2016
    • International data protection principles

    9.5 Your Consent

    By using our website and services, you consent to the transfer of your information to countries outside Pakistan as described in this policy.

    10. Your Privacy Rights

    You have important rights regarding your personal information. We respect these rights and provide clear mechanisms to exercise them.

    10.1 Right to Access

    What it means: You can request a copy of the personal information we hold about you.

    How to exercise:

    • Email info@luvvies.pk with “Data Access Request” in the subject line
    • We will provide a portable copy within 30 days
    • Information provided in commonly used electronic format (PDF, CSV)

    What you’ll receive:

    • Categories of data we collect about you
    • Specific data points we have stored
    • Sources of data collection
    • Purposes of processing
    • Third parties with whom data is shared

    10.2 Right to Rectification (Correction)

    What it means: You can request correction of inaccurate or incomplete personal information.

    How to exercise:

    • Log into your account and update your profile directly
    • Contact info@luvvies.pk with specific corrections needed
    • We will update information within 7 business days

    10.3 Right to Erasure (Deletion / “Right to be Forgotten”)

    What it means: You can request deletion of your personal information.

    How to exercise:

    • Email info@luvvies.pk with “Delete My Data” in the subject line
    • Confirm your identity and account details
    • We will delete data within 90 days

    Important limitations: We may retain certain information when required by law or for legitimate purposes:

    • Order history for tax compliance (7 years)
    • Records of consent/withdrawal for compliance
    • Data needed to defend legal claims
    • Anonymized data for analytics

    10.4 Right to Data Portability

    What it means: You can receive your data in a structured, machine-readable format and transfer it to another service.

    How to exercise:

    • Request data export through info@luvvies.pk
    • Receive data in CSV or JSON format
    • Includes: account info, order history, preferences

    10.5 Right to Object

    What it means: You can object to certain types of processing, particularly:

    • Marketing and promotional communications
    • Profiling for marketing purposes
    • Processing based on legitimate interests

    How to exercise:

    • Click “Unsubscribe” in marketing emails
    • Adjust preferences in your account settings
    • Email info@luvvies.pk with specific objections

    10.6 Right to Restrict Processing

    What it means: You can request that we limit how we use your data while disputes are resolved.

    When available:

    • You contest the accuracy of data (restriction during verification)
    • Processing is unlawful but you don’t want data deleted
    • We no longer need data but you need it for legal claims

    How to exercise:

    • Email info@luvvies.pk with “Restrict Processing” request
    • Explain reason for restriction

    10.7 Right to Withdraw Consent

    What it means: You can withdraw consent for activities that rely on your permission.

    How to exercise:

    • Marketing emails: Click “Unsubscribe” link
    • Cookies: Adjust browser settings or cookie banner
    • Data processing: Email info@luvvies.pk

    Effect: Withdrawal does not affect prior processing done with consent.

    10.8 Right to Lodge a Complaint

    If you believe we have violated your privacy rights, you may:

    • Contact us directly at info@luvvies.pk
    • File a complaint with relevant Pakistani authorities
    • Seek legal advice or remedies available under Pakistani law

    10.9 Verification Process

    To protect your privacy, we will verify your identity before responding to rights requests:

    • Email verification (confirmation sent to registered email)
    • Account credentials check
    • Additional verification for sensitive requests (security questions)

    We aim to respond to all requests within 30 days. Complex requests may take up to 60 days, and we will notify you of any extension.

    10.10 No Discrimination

    We will not discriminate against you for exercising any of your privacy rights. You will continue to receive the same quality of service regardless of rights exercised.

    11. Marketing Communications

    11.1 Types of Marketing Communications

    With your consent, we may send you:

    • Email newsletters: New product launches, collections, and company updates
    • Promotional emails: Special offers, discounts, and sales announcements
    • SMS messages: Flash sales, limited-time offers, order updates
    • WhatsApp messages: Exclusive deals and personalized recommendations

    11.2 How We Obtain Consent

    We ask for your marketing consent:

    • During account registration (opt-in checkbox)
    • At checkout (optional subscription)
    • Through pop-ups or signup forms on our website
    • When you participate in contests or promotions

    11.3 Frequency

    • Newsletters: Approximately 1-2 times per week
    • Promotional emails: 2-4 times per month
    • SMS: Only for urgent or highly relevant offers (max 2 per week)
    • You can adjust frequency preferences in your account settings

    11.4 How to Opt Out

    You can stop receiving marketing communications at any time:

    Email:

    • Click “Unsubscribe” link at the bottom of any email
    • Update preferences in your account settings
    • Email info@luvvies.pk with “Unsubscribe” request

    SMS:

    • Reply “STOP” to any SMS message
    • Adjust preferences in your account
    • Contact info@luvvies.pk

    WhatsApp:

    • Reply “STOP” or “UNSUBSCRIBE”
    • Block our business number

    Effect of Opting Out:

    • Marketing communications will stop within 5 business days
    • You will still receive transactional emails (order confirmations, shipping updates)
    • You can re-subscribe at any time

    11.5 Personalized Marketing

    We may personalize marketing based on:

    • Your purchase history
    • Browsing behavior on our website
    • Products added to wishlist or cart
    • Stated preferences and interests

    You can opt out of personalized marketing while still receiving general promotions.

    12. Children’s Privacy

    12.1 Age Restriction

    Our website and services are not intended for children under the age of 13 years. We do not knowingly collect personal information from children under 13.

    12.2 Parental Consent

    If you are under 18 years of age but over 13, you may use our website only with the involvement and consent of a parent or legal guardian.

    12.3 If We Discover Child Data

    If we become aware that we have inadvertently collected personal information from a child under 13 without parental consent, we will:

    • Delete the information as quickly as possible
    • Terminate any associated account
    • Notify the parent or guardian (if contact information is available)

    12.4 Parental Rights

    If you are a parent or guardian and believe your child under 13 has provided us with personal information:

    • Contact us immediately at info@luvvies.pk
    • Provide proof of your relationship to the child
    • We will promptly delete the child’s information

    12.5 Age Verification

    We may implement age verification measures to prevent access by children under 13.

    13. Data Breach Notification

    13.1 Our Commitment

    We are committed to protecting your data and maintaining the security of our systems. However, no system is entirely immune to security incidents.

    13.2 If a Breach Occurs

    In the event of a data breach that compromises your personal information, we will:

    Immediate Response:

    • Contain the breach and prevent further unauthorized access
    • Conduct a thorough investigation to determine scope and impact
    • Document the incident and affected data

    Notification:

    • Notify affected users without undue delay (within 72 hours of discovery when possible)
    • Provide clear information about:
      • What happened
      • What data was affected
      • What we’re doing to address it
      • Steps you should take to protect yourself

    Remediation:

    • Implement measures to prevent recurrence
    • Offer assistance such as credit monitoring (if applicable)
    • Work with law enforcement if criminal activity is involved

    13.3 Notification Methods

    We will notify you via:

    • Email to your registered email address
    • Prominent notice on our website homepage
    • SMS (for high-risk breaches)
    • Direct phone calls (for severe incidents)

    13.4 Regulatory Compliance

    We will comply with all applicable Pakistani breach notification requirements and report incidents to relevant authorities as required by law.

    14. Changes to This Privacy Policy

    14.1 Right to Modify

    We reserve the right to update this Privacy Policy at any time to reflect:

    • Changes in our data practices
    • New features or services
    • Legal or regulatory requirements
    • Improvements in data protection

    14.2 Notification of Changes

    When we make changes, we will:

    For Minor Changes:

    • Update the “Last Updated” date at the top of this policy
    • Post the revised policy on our website
    • Changes effective immediately upon posting

    For Material Changes:

    • Send email notification to all registered users
    • Display prominent notice on website homepage for 30 days
    • Require re-consent for significant changes that affect your rights
    • Provide 30-day notice before changes take effect

    14.3 What Constitutes a Material Change

    Material changes include:

    • New types of personal information collected
    • New purposes for using your data
    • Sharing data with additional third parties
    • Changes to your rights or how to exercise them
    • Reduced data security measures

    14.4 Your Options

    After we notify you of changes:

    • Review the updated policy carefully
    • Continue using our services (implies acceptance)
    • Contact us with questions or concerns
    • Exercise your right to delete your account if you disagree

    14.5 Version History

    We maintain previous versions of this Privacy Policy. Contact info@luvvies.pk to request historical versions.

    14.6 Regular Review

    We recommend reviewing this Privacy Policy periodically (at least annually) to stay informed about how we protect your information.

    15. Contact Us

    We value your privacy and welcome your questions, concerns, or feedback about this Privacy Policy or our data practices.

    15.1 Data Protection Contact

    General Privacy Inquiries:

    • Email: info@luvvies.pk (Subject: “Privacy Inquiry”)
    • Phone/WhatsApp: +92-333-5028358
    • Business Hours: Monday – Saturday, 10:00 AM – 8:00 PM (PKT)

    Mailing Address: Luvvies
    Basement, House #117, Sector A
    Ghazikot Township
    Mansehra, Khyber Pakhtunkhwa
    Pakistan

    15.2 Exercising Your Rights

    For data access, deletion, correction, or other privacy rights requests:

    • Email: info@luvvies.pk
    • Subject Line: Specify your request (e.g., “Data Access Request”, “Delete My Data”)
    • Include: Your full name, registered email, and account details for verification

    15.3 Response Time

    We aim to respond to all privacy inquiries within:

    • General questions: 2-3 business days
    • Rights requests: 30 days (may extend to 60 days for complex requests)
    • Urgent security concerns: 24-48 hours

    15.4 Complaints

    If you believe we have not addressed your privacy concerns adequately:

    • Escalate within our organization by requesting to speak with management
    • Seek legal advice regarding your rights under Pakistani law
    • File complaints with relevant Pakistani consumer protection authorities

    15.5 Language

    This Privacy Policy is provided in English. If translated into other languages, the English version prevails in case of any discrepancies.

    Acknowledgment

    By using our website and services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy.

    Thank you for trusting Luvvies with your personal information. Your privacy matters to us.

    This Privacy Policy was last updated on December 27, 2025. Luvvies reserves the right to update this policy at any time in accordance with Section 14 above.

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